Digital Signage

“Helpful messages where consumers need them most”

Digital signage is often found within close proximity to the point of sale. As a result, each piece of signage must be part brand message, part tactical offer and part sales tool.

Rather than think of signage screens as a single point of contact we view them as “frames” in a message that ultimately ends at the retail “cash register” but begins in any number of places that radiate out from the retail location. And TELUS signage is typically found in a number of places where consumers congregate - foodcourts, subway platforms, and elevators. Placement helps determine the type of creative we develop for each sign.

In food courts the message is designed to reach an audience looking for a passive distraction. They tell handset stories and provide the consumer with more general feature/benefit information about a range of products. They direct consumers to the nearest TELUS location in that particular mall. In-store signage helps create mood, enhance store ambiance and typically functions as a surrogate sales representative. To that end, we integrate product demonstrations to let consumers find out more about products in a friendly and helpful manner.

We work with a wide variety of suppliers to take advantage of the most innovative and emerging opportunities in the digital signage space, including NEO, Captivate Network, Gesturtek, OneStop, Elevator News Network (ENN), Cineplex Odeon and EK3.