SunChips.com

“Simplify, focus, engage ”

In early 2008, we redesigned sunchips.com to support the green activities that SunChips announced on April 22nd - Earth Day.

The existing sunchips.com website was an extremely elaborate Flash site – impressive, but difficult to update. Consequently, SunChips asked us to re-architect the site, simplify the user experience and facilitate quick, responsive updates.

The sunchips.com site received an extensive facelift with a much improved navigation system, including a 4-badge persistent panel to anchor each page. This dynamic area is designed to allow SunChips to expose key marketing messages and allow quick access to certain areas of the site.

On the Homepage, 3D imagery was used to create a more engaging presentation layer and copy was simplified to deliver content in a short, digestible manner. In addition, we added a backend system to support the data collection, transmission and display of widgets, content and social media applications, one of which was the Get Green application.