Telus Coast-To-Coast

“3D + digital signage = huge impact - staggering costs”

A natural extension of our campaign work is in offline digital signage, where our ability to target consumers with location relevant messages is key.

TELUS engaged us to develop their digital signage strategy and produce creative specific to their large campaigns and retail initiatives. We were also tasked to explore emerging opportunities to extend the digital footprint of the TELUS campaign work.

Our approach involves defining messages based on a consumer need, activity or frame of mind. This approach maps nicely onto the physical world of signage placement. An outdoor digital sign needs a decidedly different message than the signage viewed in a food court or the signage viewed inside a retail store. So we create a messaging strategy that changes as someone moves down the purchase funnel, becomes more inclined to purchase, and moves geographically closer to the brick and mortar retail store.

From a production standpoint we often utilize 3D to tell a more engaging story. We find that 3D gives us a tremendous range of creative flexability while keeping production costs in check. And we can do it all in-house.

We work with a wide variety of suppliers to take advantage of the most innovative and emerging opportunities in the digital signage space, including NEO, Captivate Network, Gesturtek, OneStop, Elevator News Network (ENN), Cineplex Odeon and EK3.