Telus - Gift Guide

“Handsets for the holidays”

A successful site needed to be easy to use for consumers and administrators alike. In order to respond to the highly competitive Q4 holiday sales period, we built the site with an XML back-end that integrated into the TELUS product information library. To enable simple updates, product image changes and shifts in pricing and inventory we created a system that could be administrated by both the agency and the client. For the consumer, that meant all pricing and product information was 100% accurate and fully integrated with offline messages and retail sales offers.

A critical part of our strategy was to deliver handset information to relevant audiences. So rather than drive all traffic to one entry point in the site, the online campaign targeted a wide range of specific product gateways - these were monitored and tuned throughout the campaign.

The 2007 Holiday e-Commerce campaign helped TELUS achieve an aggressive year-over-year increase in site traffic and an increase in retail sales. The microsite was the central destination in a highly targeted and comprehensive online marketing plan.