Telus HTC Diamond Signage

“Geo-targeted RSS feeds to signage gives us opportunities to innovate”

This campaign for the TELUS featured the HTC Diamond. The objective was to illustrate the smart functionality and full-featured graphic interface. Digital signage was placed on underground subway platforms if the Toronto TTC system and pushed realtime, graphically-illustrated weather conditions -via RSS- directly to the panel*. As commuters exited the subway train they could see the actual weather conditions at the street-level above. Secondary signage pieces were located in mall foodcourts and retail locations where people would be buying the handset - these were designed as sales tools for the store reps. In these instances we illustrated the handsets visual appeal, with the face-enhanced address/phone book as well as other graphic interfaces. Then we wrapped up the story with a price point message and a call to action "ask a sales rep for details."

*NOTE: The video above shows the various animations for the weather conditions the handset can display. The LIVE signage would only serve up the relevant weather condition for that specific location.