TELUS Valentines

“Finding the perfect media & message mix”

As TELUS Mobility ramped up preparations for its annual Valentine’s Day handset sale, they contacted us to create the online component.

The challenge was to create a banner campaign based on a series of print ads. We created a mix of tactical and more broad-based brand messages. As well, we tried to make sure that at least some of the ads actually allowed users to explore the phones and start considering which might be best for them.

Optimizing the mix of different strategies and executions is typical of our program work.