With Virgin Mobile Canada, it’s better to be a member. And they want to prove it with a great member’s experience that comes alive in the digital channel.
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Delivering experiences that prove it’s better to be a member is how Virgin Mobile stands out from the crowd. But how to tie everything together and make sure these great opportunities and experiences all have a home? Enter the Members Lounge.
The Members Lounge is a conceptual way to communicate how Virgin Mobile takes care of its members. It’s also a constantly evolving digital platform that’s rooted in utility and features carefully curated branded content, interactive benefits and exclusive offers. It’s also where prospective members get to see how much fun everyone else is having with Virgin Mobile.
A multi-channel design challenge
Designing the Members lounge was all about bringing user, system, business and brand needs together into a holistic solution that’s both simple and scaleable. Because accessing the Members Lounge wherever you are is a priority for Virgin Mobile, Teehan+Lax needed to take into account a wide range of software and hardware platforms. Members Lounge lives on Virginmobile.ca, VMC’s Facebook page, and as an App for iOS and Android mobile devices.
Breaking it down
The Virgin Mobile Members Lounge really comes down to two key components. The first is a modular content strategy that allows benefits, offers and promotions to flow across multiple platforms. The second is a user experience design that strikes the right balance between members’ functional needs (self-serve and support) and Virgin Mobile’s branded value-add features and opportunities.
In a digital channel that is constantly evolving, the Virgin Mobile Members Lounge is about creating a sustainable, scalable platform that truly differentiates the customer experience.
