January 18, 2012
No screen left behind: Creating a digital experience for multiple devices
When creating a web site for multiple screens and devices, many options need to be explored to determine how to create the best web experience…
Strategy archive
July 19, 2011
Personas and Umwelt
I was recently working on a platform redesign project for a client with a broad customer base. Their product and service offering is something that…
August 3, 2010
Should you play it safe with location-based social networks?
Last week Forrester released a report advising most marketers wait to use location-based social networks (LBSN) as only 4% of the US population is currently…
July 21, 2010
Setting the stage for Old Spice to own the Internet
A lot of ink has already been written about why Old Spice owned the Internet last week, and I don’t want to rehash the various…
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